The holy grail of screen media metrics is having an automatic measure of how many eyeballs look at a certain message. What’s more, if you could tell me the age and sex of those eyeballs… Well then, where do I sign?!
NEC may well have the answer.
NEC’s FieldAnalyst detects facial images and classifies their age and gender into groups in real-time. FieldAnalyst provides these customer attributes by using CCTV cameras. The system collects and processes this information for marketing analysis or real-time effective advertising using digital signage.
The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.
Measurement of attention to the targeted content is based upon the amount of time spent engaged with the content being displayed. It provides an important statistic for the content creator to understand how much involvement a target segment has actually given to the content.
People are detected and tracked for counting purposes in real-time. Faces are also detected and analysed in real-time. The output of the analysis can then be used immediately for reporting, statistics or to change the customer experience via control systems.
NEC: www.nec.com.au